Nuento
Self-service platform for booking food trucks and mobile catering
Problem
Private customers and businesses struggled to find and book street food experiences such as food trucks, hog roast, hotdog vans and more. The process was fragmented, requiring multiple phone calls and emails with no clear pricing or availability.
Solution
Built a self-service platform that connects customers directly with vendors. Simple booking flow, transparent pricing, real-time availability.
Role
Led the design of the platform and brand identity in close collaboration with the team. Responsible for product UI, design system, emails, landing pages, branding and print materials. Also drove ad strategy and execution across Google, Meta, LinkedIn, and Bing—including campaign design and video editing from existing footage.
Where We Are Now
Launched with 100+ verified suppliers and steadily scaling. Growth is compounding year-over-year as we continue to validate demand and expand the marketplace.